Found
AI systems can find your product.
Agentic Commerce Readiness for EU E-Commerce
Get the foundations right before agents take the lead.
AI already decides which products get recommended. We test what AI sees today, show you what is holding you back and prepare your business for what comes next.
- Visible and recommended
- Product data that AI can trust
- EU governance built in from the start
Illustrative product recordVitamin C SerumReadiness depends on four connected foundations.
Trusted
Information is accurate, complete and consistent.
Sellable
AI can read prices, availability, delivery and returns.
Governed
You know what to disclose, who is responsible and what evidence to keep.
The stages of agentic commerce adoption
Visibility is stage one, and it is already live.
Discovery and recommendation
The customer describes a need. AI compares the options and shortlists. The customer verifies and buys.
The customer decidesAI shortlists. The customer verifies the recommendation and buys.
Autonomous purchasing
AI agents complete transactions using stored payment methods and stated preferences, working through existing e-commerce sites.
The customer sets the rulesThe agent acts within the customer’s permissions, limits and safeguards.
Agent to agent
Buyer-side agents negotiate directly with seller-side agents through APIs, completing the transaction autonomously.
The customer delegates the transactionBuyer and seller agents transact within the customer’s instructions, limits and safeguards.
AI visibility is the commercial work brands need to do now. Lex Agentica starts there: testing how AI finds, understands and selects your products, then mapping the wider foundations your business needs for what comes next.
The Lex Agentica Readiness Model
The four layers of agentic commerce readiness.
An AI system can only move a product towards purchase if it can find it, trust the information, act on the operational data and do so within clear controls.
These are not four separate boxes or sequential steps. They are connected points where an AI-mediated buying journey can succeed or break down. Governance is both a readiness layer and the control rail across the system.
Visibility
Can the product enter the relevant choice set?
Data integrity
Can AI systems trust and compare the product information?
Capability
Can systems act on price, stock, delivery, returns and transaction data?
Governance
Who controls disclosure, oversight and escalation across the system?
Why this is different
This is not AI SEO.
Visibility only matters when it helps the right products enter the shortlist for the buyers and markets your business needs to win.
What the business needsTypical AI SEOLex Agentica
Products selected by AITrack mentions and citations.Test whether products enter the shortlist for real buying questions.
Clear product informationOptimise website copy.Diagnose product data, claims and source inconsistencies across the surfaces AI reads.
EU market relevanceTranslate an English-first approach.Test by market, language and local buying context.
Proof of improvementReport a visibility score.Re-test the same questions and document what changed.
Who this is for
Built by marketers, for marketers.
For marketing and e-commerce leaders at consumer brands operating in or selling into the EU, who need to connect commercial priorities with product data, technology and regulatory responsibility.
Marketing leaders
Explain the commercial risk and opportunity without turning it into a technical project.
E-commerce leaders
See where discovery, selection and future transaction readiness can break.
Digital and brand teams
Connect content, product information, evidence and market execution.
EU market leaders
Work across languages, product claims, data protection and consumer trust without a US-first playbook.
About the founder
Pilar Berrío
I founded Lex Agentica because most AI commerce advice is either too technical, too vague, or built for the US market.
The EU regulatory environment, the consumer context and the way AI platforms behave across European product categories are different in ways standard marketing guidance does not capture.
I bring 25 years of experience under real commercial pressure across marketing, business development and e-commerce. Behind that sits the Oxford AI Ethics, Regulation and Compliance Programme at Saïd Business School, certifications from oxethica, and my own systematic testing across EU product categories and AI platforms.
Working with brands operating in or selling into European markets.
- 25+ years in marketing and e-commerce
- Oxford AI Ethics, Regulation and Compliance
- oxethica · CAIA · CAIE · CAIP
- English · Spanish · Italian
Questions
Questions e-commerce teams are asking.
What is Lex Agentica?
Lex Agentica is an independent advisory practice focused on AI-driven commerce in the EU, led by Pilar Berrío. We connect commercial strategy with product information, evidence and European governance. We define what needs to change, why it matters and how your team can verify the result.
What is agentic commerce?
Agentic commerce describes buying journeys where AI does more than recommend. It compares options, reads product information and increasingly helps complete the purchase. Your products are judged by a system before a person sees the shortlist.
Why does AI visibility come first?
A product cannot be selected or bought if it never enters the shortlist. Visibility is the first active stage of agentic commerce, and it is already influencing buying decisions today.
What does the AI Visibility and Selection Audit cover?
The audit tests how AI systems find, describe and select your priority products. It covers buyer questions, platforms, markets, competitors, product information, content, evidence and trust signals. It does not include a governance assessment.
Which platforms, markets and languages do you test?
Coverage is set by your commercial priorities. We usually test three to four relevant AI platforms across the markets and languages agreed for the audit. Audits can be delivered in English, Spanish and Italian.
Do you provide legal advice?
No. Our governance work is strategic. We help teams understand where disclosure, responsibility, evidence and internal controls are needed, while legal interpretation stays with your legal or compliance advisers.
Start with a conversation
Request an intro strategy call.
Tell me what you want to understand about your brand’s AI visibility or wider agentic commerce readiness. We will discuss your priorities and decide which route can provide the most useful answer.
Initial scoping conversation. No preparation required. This is not a free audit.Request an intro strategy call